Institute for Public Understanding and Bluntness

The IFPC Manifesto

Bluntness is not about being rude. It is about refusing to let important matters disappear behind vague wording, circular replies and polished confusion.

The IFPC manifesto sets out why public language should be clearer, more direct and more useful to the people expected to understand it.

Public language should serve the public

Public statements, official notices, policies and replies are often written in a way that protects the organisation more than it informs the reader.

IFPC starts from the opposite position. If people are affected by a decision, they should be able to understand what has happened, why it has happened, and what can be done next.

People reading and reviewing public information Public language

What bluntness means

Bluntness is not aggression. It is the disciplined use of direct language when vague language has become a barrier to understanding.

It means answering the question

A proper answer deals with the point raised. It does not replace the question with something easier, safer or more convenient.

It means removing padding

Public wording should not be filled with procedural phrases, soft reassurance or decorative language that adds little.

It means stating the obvious

Sometimes the most useful act is to say plainly what everyone can see, but nobody in authority has said clearly.

What IPUB rejects

The manifesto rejects the habits that make public language harder to understand and public accountability harder to pursue.

Circular answers

Replies that restate the process, repeat the policy or describe the organisation’s position without answering the actual question.

Institutional fog

Language that appears formal and careful but leaves the reader less certain about what is actually being said.

Performative transparency

Long explanations that look open while avoiding the central facts, decisions or responsibilities.

Overcomplication

Making simple issues sound technical, procedural or inaccessible when plain language would have been sufficient.

The manifesto

1

Public language should be understandable

People should not need specialist knowledge, repeated clarification or insider familiarity to understand information intended for them.

2

An answer should answer

A reply should address the substance of the question asked, not merely acknowledge it, reframe it or bury it beneath process.

3

Plain English is not a lower standard

Clear wording does not weaken serious work. It usually shows that the work has been properly understood.

4

Professional does not mean vague

A statement can be courteous, careful and professional while still being direct enough to be useful.

5

Evidence matters more than tone

Dates, documents, decisions and facts are more useful than mood, reassurance or repeated claims of commitment.

6

Bluntness should be measured

Direct language should clarify the issue. It should not become abuse, performance or unnecessary hostility.

Why this matters

People cannot properly support, oppose, challenge or respond to decisions that have not been explained in language they can understand.

For citizens

Clearer language gives people a fairer chance to understand what affects them and what options they may have.

For organisations

Better wording can reduce complaints, confusion, repeat enquiries and mistrust caused by avoidable ambiguity.

For public debate

Debate improves when people know what is being claimed, what is being avoided and what still needs evidence.

For accountability

Accountability starts with language that allows people to see what has happened and who is responsible.

The purpose of bluntness is not to make public life harsher. It is to make public language clearer, public answers more useful and public understanding harder to avoid.

Contact The IFPC